How to Get Deck Building Business Clients in 2026
📅 Last updated: March 07, 2026
The deck building market is competitive. Use these proven strategies to attract clients and grow your business quickly. Let's build your client base.
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Implement these strategies to effectively attract clients for your deck building business.
Optimize Your Google Business Profile
Claim and fully optimize your Google Business Profile to appear in local searches.
- Complete your profile — Fill in all details including services offered, business hours, and location.
- Encourage reviews — Ask satisfied clients to leave positive reviews. Aim for at least 5 reviews to build credibility.
- Post updates — Regularly post photos of completed projects and updates to keep your profile active.
This is often the first point of contact with potential clients, so make it count.
Leverage Local Social Media Groups
Join local Facebook groups where homeowners discuss home improvement projects.
- Engage with the community — Participate in discussions and offer advice related to deck building.
- Share your work — Post before-and-after photos of your projects to showcase your skills.
- Offer exclusive group discounts — Create a special offer for group members to encourage inquiries.
Utilize Referral Programs
Create a referral program that incentivizes current clients to refer new customers.
- Offer discounts — Provide a discount or cash incentive for each referral that leads to a signed contract.
- Communicate the program — Make sure your existing clients know about the referral benefits.
Advertise on Thumbtack and Angi
Use platforms like Thumbtack and Angi to connect with homeowners looking for deck building services.
- Set up a profile — Create a compelling profile that highlights your expertise and past work.
- Respond quickly — Be prompt in responding to inquiries to increase your chances of winning jobs.
- Budget for leads — Expect to pay $20-$50 per lead depending on the platform.
Network with Local Contractors
Build relationships with other contractors such as landscapers and builders for mutual referrals.
- Attend local trade shows — Meet other professionals in the industry and exchange business cards.
- Create partnership agreements — Establish formal agreements for mutual referrals.
Direct Mail Campaigns
Send targeted mailers to neighborhoods with older homes that may need deck renovations or new builds.
- Design eye-catching flyers — Include before-and-after photos and a strong call to action.
- Target specific areas — Focus on neighborhoods with a higher percentage of older homes.
- Track responses — Use unique codes or URLs to track the effectiveness of your mailers.
Understanding the costs associated with acquiring new clients is crucial for budgeting.
| Item | Budget Start | Professional Setup |
|---|---|---|
| Google Business Profile setup | $0 | $0 |
| Thumbtack leads | $20/lead | $50/lead |
| Marketing materials (flyers, business cards) | $200 | $500 |
| Referral incentives | $50/referral | $100/referral |
| Social media advertising | $100/month | $300/month |
| Website optimization | $300 | $1,000 |
| Networking events | $50/event | $200/event |
| Total | ~$1,000 | ~$2,500 |
Deck builders can achieve significant income based on the number of projects completed and the pricing strategy employed.
Pricing for deck building services varies widely based on materials, design complexity, and regional market conditions.
This plan outlines actionable steps to acquire your first clients in just two weeks.
Week 1-2: Foundation
- Set up a Google Business Profile and optimize it.
- Create a simple website or landing page showcasing your work.
- Order business cards and flyers to distribute locally.
- Join local Facebook groups related to home improvement.
- Network with local contractors and set up meetings.
Week 3-4: Launch
- Launch a direct mail campaign targeting specific neighborhoods.
- Create and promote a referral program for existing clients.
- Explore advertising options on Thumbtack and Angi.
- Engage actively with community discussions on social media.
- Post before-and-after project photos on your social media.
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