Module 4: Email Marketing & Automation

Course: Marketing Mastery
Duration: ~55 minutes
Lessons: 6
Outcome: You have automated email sequences that nurture leads and maximize lifetime value.

Lesson 4.1: Email Marketing Strategy

Email marketing has the highest ROI—$36 back for every $1 spent. The Email Marketing Ecosystem: Lead Magnet → Welcome Series → Nurture Sequence → Sales Campaign.

Lesson 4.2: Lead Magnets That Convert

High-converting lead magnet checklist: solves ONE problem, delivers immediate value, quick to consume. Types: checklist, template, guide, calculator, mini-course.

Lesson 4.3: The Welcome Sequence

The 5-email welcome sequence: Delivery → Your Story → Value → Social Proof → Soft Pitch.

Lesson 4.4: Nurture Sequences & Segmentation

Segmentation strategies, email types by funnel stage, and the engagement-based sequence.

Lesson 4.5: Sales Email Sequences

The 7-email sales sequence: Tease → Open → Social Proof → FAQ → Urgency → Final Call → Cart Close.

Lesson 4.6: Email Automation & Optimization

Essential email automations, A/B testing, and deliverability best practices.

Module 4 Quiz

1. What's the average ROI of email marketing?

• a) $10:1
• b) $36:1 ✓
• c) $5:1
• d) $2:1

2. How many emails should a welcome sequence have?

• a) 1
• b) 5 ✓
• c) 50
• d) 100

Module 4 Agent Prompt

"Alex, I'm ready to build my email automation. Please have Jordan write my welcome sequence, Kai set up all automations, and Sam configure the ESP."