Module 3: Content Marketing & SEO

Course: Marketing Mastery
Duration: ~60 minutes
Lessons: 6
Outcome: You have a content engine that attracts organic traffic and generates leads on autopilot.

Lesson 3.1: The Content Marketing Flywheel

Content marketing is the only marketing that compounds. The Content Flywheel: Create Content → Attract Audience → Build Authority → Generate Leads.

Lesson 3.2: SEO Fundamentals

The 3 Pillars of SEO: Technical, On-Page, and Off-Page. Keyword research process and optimization framework.

Lesson 3.3: Blog Content That Ranks & Converts

High-converting blog post structure, content upgrades, and the promotion checklist.

Lesson 3.4: Video & YouTube Strategy

YouTube as the second-largest search engine, content pillars, SEO, and repurposing system.

Lesson 3.5: Social Media Content Systems

The 4 content pillars, batching method, and the 80/20 rule of distribution.

Lesson 3.6: Content Distribution & Repurposing

The content multiplier effect and why you should spend 80% of time on distribution.

Module 3 Quiz

1. What's the main advantage of content marketing?

• a) Immediate results
• b) Compounding returns ✓
• c) Easy creation
• d) No competition

2. What are the 3 pillars of SEO?

• a) Keywords, Links, Content
• b) Technical, On-Page, Off-Page ✓
• c) Title, Meta, Headers
• d) Speed, Mobile, Security

Module 3 Agent Prompt

"Alex, I'm ready to build my content engine. Please have Maya develop a content strategy, Jordan write my first pillar post, and Sam set up the blog."