Module 1 of 5
Module 1: Marketing Fundamentals & Strategy
Module 1: Marketing Fundamentals & Strategy
Course: Marketing Mastery
Duration: ~60 minutes
Lessons: 6
Outcome: You have a clear marketing strategy, understand your customer journey, and know exactly which channels to prioritize.
Lesson 1.1: The Modern Marketing Mindset
Format: 📖 Reading | Duration: 10 min
The Marketing Engine Framework:
- Attract — Get the right people to notice you
- Engage — Build trust and demonstrate value
- Convert — Turn interest into action
- Retain — Keep customers and generate referrals
The Golden Rule: LTV should be 3x+ CAC
Lesson 1.2: Understanding Your Customer Deeply
Format: 📖 Reading | Duration: 10 min
The Customer Research Framework:
- Jobs-to-be-Done: Functional, emotional, and social jobs
- Pain Points: Active, passive, and hidden pains
- Desired Outcomes: Measurable results, emotional outcomes, status changes
- Objections & Barriers: Price, risk, effort, status quo
Lesson 1.3: Your Unique Value Proposition
Format: 🎬 Video | Duration: 10 min
"We help [specific customer] achieve [desired outcome] through [unique mechanism] unlike [alternatives]."
Lesson 1.4: Channel Strategy — Where to Focus
Format: 📖 Reading | Duration: 12 min
The 70-20-10 Rule:
- 70% on your #1 channel — What works best
- 20% on your #2 channel — Diversification
- 10% on experiments — Future growth
Lesson 1.5: Marketing Metrics & Analytics
Format: 📖 Reading | Duration: 8 min
Track weekly: Website Visitors, New Leads, Cost Per Lead, Lead-to-Customer Rate, New Customers, CAC, Marketing ROI.
Lesson 1.6: Your 90-Day Marketing Plan
Format: 🎯 Action | Duration: 10 min
Month 1: Foundation & Quick Wins | Month 2: Build & Optimize | Month 3: Scale & Systematize
Module 1 Quiz
1. What should LTV be relative to CAC?
- a) Equal
- b) At least 3x ✓
- c) Half
- d) 10x
2. How many marketing channels should you focus on?
- a) All of them
- b) 2-3 ✓
- c) Just one
- d) 10+
Module 1 Agent Prompt
"Alex, I've completed the Marketing Fundamentals module. Here's my 90-day marketing plan. Please have Maya review the strategy, Riley validate the numbers, and Kai set up tracking."